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Alara Cereals

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Posted: 15 November 2017
Alara Cereals
Established over 40 years ago, in 1975, Alara Cereals is one of the most prominent, experienced and longest standing cereal manufacturers in the UK and has obtained the title of The Most Sustainable Food Manufacturer on Earth.

Alara was established from £2 found on the street by founder and CEO, Alex Smith. Since it’s beginnings Alara and its staff have firmly believed in re-using waste products and actively reducing waste. This dedication to waste reduction caused Alara to become the first Zero Waste Food Manufacturer. Every piece of waste produced on the Alara manufacturing site in Camden, London, gets re-used in some form.

Since this beginning Alara has become the first cereal company in the world to become Organic certified by the Soil Association, and now produces over 50% of all UK Organic muesli. This exemplifies the true commitment that Alex and his staff have to using high quality and ethically sourced ingredients within their breakfast products, which is evidenced in the exemplary taste of the cereals.

Having also been named the first ever company to be certified by the Coeliac UK Association, Alara now produces 60% of the UK’s Gluten-Free muesli. This dedication to providing cereals that can be enjoyed by everyone, no matter their dietary requirement, is what sets Alara apart from other brands. Furthermore, Alara refuses to compromise on product taste, despite embracing a predominantly free-from nature and refusing to add refined sugar and / or salt to their cereals.

With so many diverse ranges, Alara Cereals’ products are able to cater for the majority of dietary needs including; vegan, organic, paleo, gluten-free, grain-free, wheat-free, GM-free, refined sugar-free, salt-free and Fair Trade.
Written by: Admin
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